心靈雜貨 — Soul Groceries photography identity

心靈雜貨 — Soul Groceries photography identity

心靈雜貨 Soul Groceries

心靈雜貨 Soul Groceries 1
心靈雜貨 Soul Groceries 2
心靈雜貨 Soul Groceries 3
心靈雜貨 Soul Groceries 1 心靈雜貨 Soul Groceries 2 心靈雜貨 Soul Groceries 3

心靈雜貨 — Soul Groceries

Put down. Take away. 2020. Welcome.

The small things kept in the mind can be ordinary yet necessary, ready when we need them.

This photography project turned towards the inner lives of its subjects. Rather than concentrating only on portraits of women, it opened to people of different genders, inviting them to leave something behind and take away a different view of themselves. The lettering combines older and newer Song characteristics to seek a balance between those personal needs and the photographic process.

Its irregular strokes refer to the separate experiences, feelings and thoughts that together form a person. Four circular details suggest light, human DNA, the subject’s eye and the photographer’s lens.

The exchange is the organising idea: the subject leaves something of their inner life with the project, and the photographer returns a photograph to take away.

心靈雜貨 Soul Groceries:

Client: 心靈雜貨 Soul Groceries

Release Date: March 5, 2020