OmniLuncheon — social-media filter design

We designed and implemented three Spark AR Instagram filters for @omnipork.hk. This project record describes their original launch.

Green Monday curator Karena Lam was among the people who tried the interactive filters and shared the experience in her Stories.

The three treatments took different directions: Future Moment used illustration; 豬隊友日常 used handwriting; and 豬隊友字典 adopted a dictionary-like treatment.

The campaign accompanied OmniPork’s plant-based luncheon product, which was being introduced through Hong Kong retailers at the time.