LIKE MEDI — brand identity and campaign design

During the pandemic, many businesses shifted more of their communication online.

For LIKE MEDI’s second branch, we developed a revised positioning with muted colours and Japanese-influenced Chinese copy, addressing women in their mid-twenties and above. The work aimed to give the beauty brand a younger, refreshed visual identity.

We began with a summer hair-removal campaign. Sea and sky imagery worked alongside the brand’s muted green, establishing a key visual that could extend across later applications. The intention was to build recognition through a consistent visual language.

The new branch also adopted a Japanese-inspired approach to its presentation. We reorganised the communication around the intended customers and the services offered, using coordinated typography and copy to establish a calmer, coherent experience. This account describes the branding work; it is not a statement about treatment outcomes.