Client commissions in Chinese lettering, wordmarks and visual identity. Open each case study for its background, design decisions and actual deliverables. For complete custom typefaces and script adaptation, visit the studio.
Start a conversation
Tell us what you have in mind, and we can explore how type and lettering could support your brand. Get in touch to start a conversation.
Still exploring?
It helps to understand what you need before setting a brief. If you are still exploring the possibilities, take a look at our other projects for a starting point.
Visual identity
Brand strategy
Brand consulting
Logo and wordmark design
Art direction
Brand guidelines
Campaign identities
Exhibition design
Record cover design
Packaging design
Typography
Print design
/ Understanding your brand story
Tell us the story behind your brand so we can understand what you need and whether we are the right fit. Through discussion, we establish the brand’s purpose, typographic requirements and intended applications, then agree on the project’s objectives.
/ A proposal tailored to your project
Once we understand the brief, we set out a project proposal covering the quotation, deposit, schedule and contract. This gives both sides a shared basis for the work ahead.
/ Finding what makes your brand distinct
We discuss the project in detail and study relevant brands and competitors. This research helps us understand the context, identify useful distinctions and develop a direction grounded in your brand.
/ Drawing a typographic voice of your own
With the brief and positioning agreed, we develop the letterforms. We consider how their character will carry across different sizes, media, uses and cultural contexts, so the design works with the practical requirements of the project.
/ Coordinating the applications
After the design is approved, we work with the relevant production teams and suppliers, checking how it is applied in print and digital media and confirming the quality of the outputs.
/ Documenting and handing over the work
Once the design and applications are confirmed, we deliver the agreed files and usage guidelines, explaining the treatment of letterforms, spacing and layout so your team can continue using them consistently. Deliverables, licensing and payment arrangements are defined in the project quotation and contract.
Tell us what you have in mind, and we can explore how type and lettering could support your brand. Get in touch to start a conversation.
It helps to understand what you need before setting a brief. If you are still exploring the possibilities, take a look at our other projects for a starting point.
